Webengage

About the integration

WebEngage is a full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, On-site Notifications, Web Push, Email, Facebook, and WhatsApp.

Features

Event Tracking

Following are the tracked events that our integration sends to Webengage

Event
Description

screen_view

Occurs when a user views a specific screen or page in the app.

view_cart

Happens when a user views the contents of their shopping cart.

add_to_cart

Indicates that a user has added an item to their shopping cart.

remove_from_cart

Signifies that a user has removed an item from their shopping cart.

begin_checkout

Marks the start of the checkout process by a user.

app_install_android

Tracks the installation of the app on an Android device.

app_install_ios

Tracks the installation of the app on an iOS device.

view_item

Records when a user views a specific item in the app.

search

Captures when a user performs a search within the app.

add_to_wishlist

Indicates that a user has added an item to their wishlist.

remove_from_wishlist

Signifies that a user has removed an item from their wishlist.

view_item_list

Occurs when a user views a list of items in the app.

notify_back_in_stock

Notifies when an item previously out of stock is back in stock.

apply_coupon

Tracks when a user applies a coupon code during checkout.

remove_coupon

Tracks when a user removes a previously applied coupon during checkout.

login

Indicates that a user has logged into their account.

signup

Indicates that a user has signed up for an account.

add_shipping_info

Records when a user adds shipping information during checkout.

Purchase

Indicates that a user has completed a purchase.

User profiles

Creates a user profile for each person who launches the app. These visitors are classified as Unknown Users and Known Users.

Push notifications

With this integration, you will be able to send Push notifications to your customers from your dashboard.

You will be able to:

  • Add rich media to your notifications

  • Track push impressions and CTR

In-app notifications

In-app notifications are messages that pop up while a user is in your app. With this integration, you can send in-app notifications to your users at different stages of their journey and track their performance on your dashboard.

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