Link Google Analytics to Google Ads

How to set up campaign attribution on Google Ads?

Linking Google Analytics to Google Ads allows you to see how your Google Ads campaigns are performing in terms of website engagement and conversions. Here's a step-by-step guide to help you link Google Analytics to Google Ads:

Step 1: Access Google Analytics

1. Open your web browser and go to the Google Analytics website.

2. Sign in to your Google Analytics account. If you don't have an account, you'll need to create one.

Step 2: Access the Admin Section

1. In the lower-left corner, click on the gear icon (Admin).

2. In the "Account" column, select the account you want to link to Google Ads.

3. In the "Property" column, select the property associated with the website you want to link.

Step 3: Navigate to Google Ads Linking

1. In the "Property" column, click on "Google Ads Linking."

2. If you don't see this option, it may be because your account doesn't have the necessary permissions. Make sure you have the appropriate access rights or contact the account administrator.

Step 4: Create a New Link Group

1. Click the "+" button to create a new link group.

2. Select the Google Ads account you want to link to your Google Analytics property.

Step 5: Save and Link

1. Once you've configured your settings, click on "Link Accounts."

2. Review your choices and click "Link" to confirm.

Step 6: Verification

1. Return to Google Analytics.

2. In the "Google Ads Linking" section, you should now see your linked Google Ads account.

Congratulations! You've successfully linked Google Analytics to Google Ads. It may take some time for data to start flowing between the two platforms, so be patient. You can now analyze the performance of your Google Ads campaigns in Google Analytics, gaining valuable insights into user behavior and conversion metrics.