Tracked events

There are two types of events tracked on Facebook:

• Standard: Events automatically tracked by Facebook SDK

• Custom: Events sent by Appbrew

Event	Event type	Description
View content	Standard	Indicates a user viewed a specific product/collection in the app.
Add to cart	Standard	Records when a user adds a product to their shopping cart.
Add to wishlist	Standard	Records when a registered user adds a product to their wishlist.
Search	Standard	Captures when a user performs a search within the app.
Initiate checkout	Standard	Marks the start of the checkout process by a registered user.
Purchase	Standard	Indicates that a registered user has completed a purchase.
view_cart	Custom	Indicates when a user views the contents of their shopping cart.
screen_view	Custom	Records when a user views a specific screen, such as the search screen.
login/signup	Custom	Tracks when a user logs in or signs up for an account, specifying the method used (e.g., Google).
remove_from_cart	Custom	Records when a registered user removes a product from their shopping cart.
remove_from_wishlist	Custom	Records when a registered user removes a product from their wishlist.
app_install_android	Custom	Tracks the installation of the app on an Android device.
app_install_ios	Custom	Tracks the installation of the app on an iOS device.
notify_back_in_stock	Custom	Notifies when an item previously out of stock is back in stock.
add_shipping_info	Custom	Records when a user adds shipping information during the checkout process.
apply_coupon	Custom	Tracks when a registered user applies a coupon code during checkout.
remove_coupon	Custom	Tracks when a registered user removes a previously applied coupon during checkout.