Moengage
About the integration
MoEngage is a customer engagement and retention platform that provides the functionality to integrate app analytics and marketing. The platform helps customers increase user engagement in three ways:
Tracks actions users are taking and analyze how people use the product.
Segment users based on their actions and run targeted campaigns to these segments.
Analyze each campaign to understand its effect on user engagement and business metrics.
Features
Event Tracking
Following are the tracked events that our integration sends to Moengage
screen_view
Occurs when a user views a specific screen or page in the app.
view_cart
Happens when a user views the contents of their shopping cart.
add_to_cart
Indicates that a user has added an item to their shopping cart.
remove_from_cart
Signifies that a user has removed an item from their shopping cart.
begin_checkout
Marks the start of the checkout process by a user.
app_install_android
Tracks the installation of the app on an Android device.
app_install_ios
Tracks the installation of the app on an iOS device.
view_item
Records when a user views a specific item in the app.
search
Captures when a user performs a search within the app.
add_to_wishlist
Indicates that a user has added an item to their wishlist.
remove_from_wishlist
Signifies that a user has removed an item from their wishlist.
view_item_list
Occurs when a user views a list of items in the app.
notify_back_in_stock
Notifies when an item previously out of stock is back in stock.
apply_coupon
Tracks when a user applies a coupon code during checkout.
remove_coupon
Tracks when a user removes a previously applied coupon during checkout.
login
Indicates that a user has logged into their account.
signup
Indicates that a user has signed up for an account.
add_shipping_info
Records when a user adds shipping information during checkout.
Purchase
Indicates that a user has completed a purchase.
User profiles
Creates a user profile for each person who launches the app. A Moengage user profile is a collection of all information associated with a user in MoEngage systems. A user profile may contain usage information (behavior), demographic information (age, physical attributes, language, family), psychological info (attitudes, beliefs, opinions), professional info (education, work experience), and so on.
Push notifications
With this integration, you will be able to send Push notifications to your customers from your dashboard and also track the corresponding metrics
In-app notifications
In-app notifications are messages that pop up while a user is in your app. With this integration, you can send in-app notifications to your users at different stages of their journey and track their performance on your dashboard.
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