Moengage

About the integration

MoEngage is a customer engagement and retention platform that provides the functionality to integrate app analytics and marketing. The platform helps customers increase user engagement in three ways:

• Tracks actions users are taking and analyze how people use the product.

• Segment users based on their actions and run targeted campaigns to these segments.

• Analyze each campaign to understand its effect on user engagement and business metrics.

Features

Event Tracking

Following are the tracked events that our integration sends to Moengage

Event	Description
screen_view	Occurs when a user views a specific screen or page in the app.
view_cart	Happens when a user views the contents of their shopping cart.
add_to_cart	Indicates that a user has added an item to their shopping cart.
remove_from_cart	Signifies that a user has removed an item from their shopping cart.
begin_checkout	Marks the start of the checkout process by a user.
app_install_android	Tracks the installation of the app on an Android device.
app_install_ios	Tracks the installation of the app on an iOS device.
view_item	Records when a user views a specific item in the app.
search	Captures when a user performs a search within the app.
add_to_wishlist	Indicates that a user has added an item to their wishlist.
remove_from_wishlist	Signifies that a user has removed an item from their wishlist.
view_item_list	Occurs when a user views a list of items in the app.
notify_back_in_stock	Notifies when an item previously out of stock is back in stock.
apply_coupon	Tracks when a user applies a coupon code during checkout.
remove_coupon	Tracks when a user removes a previously applied coupon during checkout.
login	Indicates that a user has logged into their account.
signup	Indicates that a user has signed up for an account.
add_shipping_info	Records when a user adds shipping information during checkout.
Purchase	Indicates that a user has completed a purchase.

User profiles

Creates a user profile for each person who launches the app. A Moengage user profile is a collection of all information associated with a user in MoEngage systems. A user profile may contain usage information (behavior), demographic information (age, physical attributes, language, family), psychological info (attitudes, beliefs, opinions), professional info (education, work experience), and so on.

Push notifications

With this integration, you will be able to send Push notifications to your customers from your dashboard and also track the corresponding metrics

In-app notifications

In-app notifications are messages that pop up while a user is in your app. With this integration, you can send in-app notifications to your users at different stages of their journey and track their performance on your dashboard.