Cart Goals

Last updated: January 20, 2026

Overview

Cart Goals are a feature in Appbrew designed to incentivize customers to increase their cart value in order to unlock specific offers—like free shipping, discounts, or free gifts.

Primary Objectives:

  • Boost Average Order Value (AOV)

  • Encourage larger cart sizes

  • Deliver clear visual nudges through progress bars and success messages

Getting Started

From a brand's point of view, interaction with Cart Goals is passive and occurs through the cart UI, where users:

  • See a progress bar showing how close they are to an offer.

  • Receive messaging prompts encouraging them to add more items.

  • Automatically receive the benefit once the cart value threshold is met.

Setup Instructions

Brands can configure Cart Goals through the Appbrew Dashboard. Here's a step-by-step guide reflecting the current UI:

Step 1: Navigate to Cart Goals

  1. Go to the Design tab in the top navigation bar.

  2. Click the ⚙ Settings (gear icon) next to the theme name.

  3. Under Default Theme Settings, select Cart goals.

Step 2: Enable Cart Goals

  • Ensure that the cart goals are enabled for you. If not, then please reach out to us at - support@appbrew.tech

  • Once enabled, you will see two options for the cart goal basis:

    • Cart amount

    • Cart quantity

Step 3: Create or Edit a Cart Goal

Click + Create new goal or use the edit icon next to an existing goal.

🔧 Goal Details Fields

Field

Description

Example

Unlock amount

Minimum cart value to trigger the offer

₹249

Goal title

Label for the goal tier. Please note "goal title" can only have "10" characters

Rs. 249

Goal subtitle

Short reward description

Note : Character limit is set to 15 characters only.

Free shipping

Goal icon (Locked)

Icon for locked state

delivery-and-return

Goal icon (Achieved)

Icon once goal is met

(Optional)

Messages Section

Field

Description

Example

Message to unlock

Prompt shown when goal is not yet met. Use {{goal_diff}} to show dynamic value.

Buy worth Rs. {{goal_diff}} more to get Free shipping

Message after achieving

Confirmation message when goal is achieved

Free shipping unlocked

Preview Panel (Right Side)

Live preview of:

  • Progress bar with icons

  • Locked vs. achieved goal status

  • Stacked view if multiple goals exist

Example Configuration

Goal

Unlock Amount

Reward

Message

1

₹249

Free Shipping

Buy worth Rs. {{goal_diff}} more to get Free shipping

2

₹699

₹150 Off

Buy worth Rs. {{goal_diff}} more to get ₹150 off

With another goal at ₹699 for ₹150 Off, the app will display both in a stacked progress UI:

  • Cart value at ₹200 → shows: “Buy worth Rs. 49 more to get Free shipping”

  • Cart value at ₹249 → “Free shipping unlocked”

  • Cart value at ₹249 → “Buy worth ₹450 more to get ₹150 off

Step 4: Preview and Test

  • Use the Preview product option at the top of the screen to simulate how Cart Goals will appear in the live app.

Step 5: Publish

  • After creating and configuring the goal, click the Publish button at the top right of the dashboard to push changes live.

cartgoals.webp

Tips & Reminders

  • Use clear and motivating messages for each milestone.

  • Test cart behavior using realistic cart values and combinations to ensure the goal works as expected.

  • Cart Goals are a shared, platform-level feature — customization options for layout and interaction are not supported.

  • To track performance or troubleshoot, refer to the Analytics tab or use test carts and orders.