Order Summary
Last updated: August 11, 2025
The Order Summary is a critical component of the cart and checkout experience. It gives your customers a clear, transparent view of what they’re about to purchase — prices, quantities, discounts, taxes, and special requirements (like prescriptions).
Think of it as the last-mile marketing touchpoint — the final assurance a customer needs to feel confident before clicking “Checkout.”
Primary Objectives
Build Trust
Clear MRP vs. final price
Tax-inclusive pricing
Visible coupon and shipping info
Encourage Completion
Shows full value breakdown, reducing friction or doubts.
Reinforces savings through visuals (strikethrough pricing, tags).
Enable Informed Decision-Making
Prescription notices, shipping calculation info, and order content preview.
Prevents confusion that can cause cart abandonment.
Highlight Offers or Upsell Opportunities
Integrate with loyalty programs, show upsell messages, or trigger bundle incentives.