Set up a Facebook Developer app
Last updated: August 21, 2025
To send in-app events to Meta Ads, you first need to create a Facebook Developer App and then share access with Appbrew.
Create a Facebook Developer App
Step 1 – Create a Facebook Developer Account
Visit the Facebook Developers website.
Click Get Started and log in using your Facebook account.
Step 2 – Create a New App
From the top-right of the Developers dashboard, click My Apps.
Select Create App.
Step 3 – Choose App Type
For App Purpose, select Other.
For App Type, choose Business.
Step 4 – Set Up Your App
Enter your App Name (this will be public-facing).
Provide a Contact Email.
Click Create App.
Your app is now created, and you’ll be redirected to its dashboard.
Share Access with Appbrew
Step 1 – Navigate to App Roles
Open your app in the Facebook Developers dashboard.
Go to App Roles → Roles.
Step 2 – Add Appbrew as a Developer
Click Add Developer.
Enter the Appbrew Developer ID:
100082945396304.Confirm the action.
Your Facebook Developer app is now set up and shared with Appbrew, enabling integration with Meta Ads for in-app event tracking.