Driving Growth with the Appbrew x Klaviyo Integration

Last updated: May 28, 2026

What is the Klaviyo Integration?

The Klaviyo integration is a powerful bridge between your Appbrew mobile app and your Klaviyo marketing dashboard. It allows you to treat your app as a high-conversion marketing channel, just like your website.

By installing the Klaviyo Mobile SDK (Software Development Kit) directly into your app’s code, we ensure that every action a customer takes—from browsing a product to adding it to their cart—is instantly synced with their Klaviyo profile.

Why does your brand need it?

Integrating Klaviyo into your app isn't just about data; it’s about retention and revenue.

Personalized Push Notifications: Send targeted messages (like "Back in Stock" or "Price Drop" alerts) directly to a user's lock screen. Push notifications have significantly higher open rates than emails.
Recover Abandoned Carts: If a user adds an item to their cart in the app but doesn't check out, you can trigger an automated push notification or email to bring them back.
Unified Customer Profiles: See a 360-degree view of your customer. Know exactly what they bought on the web versus what they are browsing in the app.
Deep Linking: When you send an email or push about a specific product, the integration ensures that when a user clicks, the app opens directly to that product page, creating a frictionless purchase journey.
Save Email/SMS cost

How does it work?

Once enabled, the integration works silently in the background through four core functions:

Identity Sync: As soon as a user logs in or enters their email in the app, we "Identify" them. This links their mobile device to their existing Klaviyo profile.
Event Tracking: The app "emits" data signals for key behaviors. When a user performs an action, Klaviyo records it in real-time.
Token Registration: To send push notifications, the app securely shares a "Push Token" (a unique digital key for that specific phone) with Klaviyo.
Revenue Attribution: When a user buys something after clicking an app notification, Klaviyo attributes that sale to the specific campaign, allowing you to see your exact App ROI.

What events are tracked?

Out of the box, Appbrew tracks the most important e-commerce behaviors:

✅ Opened App: Helps you track general engagement.
✅ Viewed Product: User looked at a specific item.
✅ Added to Cart: User is showing high intent to buy.
✅ Started Checkout: User reached the final stage of the funnel.
✅ Placed Order: Final conversion data (synced via Shopify).

For the exhaustive list of events, you can go through this document here - https://help.appbrew.com/articles/9806974467-klaviyo-integration?lang=en

🚀 Getting Started Checklist

To set up your integration, the Appbrew team needs the following from your Klaviyo account:

Klaviyo dashboard access at- apps@appbrew.tech
Public API Key (Site ID): Found in your Klaviyo Settings > API Keys.
Private API Key: Needed to securely register push tokens.
App Store Credentials (for Push): We will help you set up the Apple (APNs) and Android (FCM) credentials to ensure your notifications actually land.

Ready to launch? Reach out to your Appbrew Success Manager or email support@appbrew.tech to initiate your Klaviyo setup!