User Activity Tracked (Klaviyo)
Last updated: May 28, 2026
The app tracks all key user events and syncs them to Klaviyo, giving merchants valuable insights into user behavior and enabling personalized communication workflows.
App Installation:
Event | Description |
|---|---|
| Tracks the installation of the app on an Android device. |
| Tracks the installation of the app on an iOS device. |
Navigation and Browsing:
Event | Description |
|---|---|
| Occurs when a user views a specific screen or page in the app. |
| Records when a user views an item in the app. |
| Records when a user views a collection in the app. |
| Captures when a user performs a search within the app. |
User Accounts and Wishlist:
Event | Description |
|---|---|
| Indicates that a user has logged into their account. |
| Indicates that a user has signed up for an account. |
| Indicates that a user has added an item to their wishlist. |
| Signifies that a user has removed an item from their wishlist. |
| Notifies when an item previously out of stock is back in stock. |
Cart and Checkout:
Event | Description |
|---|---|
| Happens when a user views the contents of their shopping cart. |
| Indicates that a user has added an item to their shopping cart. |
| Signifies that a user has removed an item from their shopping cart. |
| Marks the start of the checkout process by a user. |
| Records when a user adds shipping information during checkout. |
| Tracks when a user applies a coupon code on the cart. |
| Tracks when a user removes a previously applied coupon from the cart. |
| Indicates that a user has completed a purchase. |
To filter users only for the app, you can check if the App version is set for that event. If yes, then the event was triggered from the app
App also pass event properties along with each tracked event to capture additional context. This allows for deeper personalization and more powerful segmentation.
For example, with the viewed product event, we include product details such as name, ID, category, image and price. This enables merchants to:
Segment users who viewed a specific product or category
Personalize push notifications with relevant product information
Trigger automated flows based on product interest
These properties enhance Klaviyo’s ability to deliver targeted, timely, and meaningful messages across channels.
Other such examples:
For cart-related actions, we include information such as product names, quantities, prices, discounts, and the total cart value.
When users interact with collections or lists, we record which collection they viewed.
For wishlist activity, we track which products were added, including pricing and discount data.
Refer Klaviyo's FAQ here - https://help.appbrew.com/articles/7522045022-klaviyo-faq