Free Gift with Purchase (GWP) is a promotional strategy where customers receive a free product when they meet specific criteria—such as spending a minimum amount, purchasing specific items, or adding eligible products to their cart.

The platform provides powerful customization options, including automatic gift addition, product-specific triggers, and customer-based targeting.

Getting Started

Free Gift with Purchase (GWP) offers let you automatically reward customers with one or more free products when they meet specific cart-based conditions. Appbrew provides full flexibility to run these offers within the app, alongside the website, or as app-only promotions.

This guide walks you through setting up a GWP offer using the Appbrew Dashboard.

Some example offers -

The following are the available configurations -

Setup Instructions

Please follow this guide to setup the offer : https://help.appbrew.com/articles/4406584920-how-to-configure-a-free-gift-with-purchase-offer-for-the-app

FAQ

Q: Why is the free gift not being added to the cart automatically?

A: This can happen due to a few common reasons:

• Conditions not met: The required cart value, quantity, or product criteria must be fulfilled for the gift to apply.

• Cart value after discounts: If a coupon reduces the cart total below the threshold, the gift won’t be added.

• Freebie product not published to the Appbrew sales channel.

• Gift out of stock: If the gift item is out of inventory, it cannot be added.

• Conflicting discounts: Other discounts may override the freebie if combination settings are not enabled.

• Old cart session: If a user had items in their cart before the gift rule was updated, it may not apply until the cart is refreshed.

Q:The gift is added to the cart but still shows a price. Why isn’t it free?

A: Please ensure that the ‘Do not create a new discount for this offer in Shopify’ option is not enabled. Since this setting cannot be changed in an existing discount, you’ll need to duplicate the current discount, uncheck this option in the new version, and then deactivate the original discount to avoid conflicts.

Q: A customer received the free gift without meeting the requirements. How did that happen?

• A: This issue may be occurring because you're using a zero-priced SKU as the gift, which is not recommended. However, if you still choose to proceed with this approach, please ensure the following::

  • Freebie product is visible: If the gift product is searchable in the app, customers may add it manually. Use the hide-app tag to prevent this.

  • Quantity not restricted: Without the free_gift tag, customers may add more than 1 gift. This tag ensures only 1 gift is added per order.

Q: Can I automatically add multiple free gifts when customers add multiple units of a qualifying product?

- Context : You want to set up a promotion where when customers add multiple units of a qualifying product to their cart, the same number of free gifts are automatically added. For example, if a customer adds 3 units of Product A, you want 3 units of the corresponding free gift to be automatically added to the cart as well.

• Answer : This functionality is not directly possible with a single discount configuration. However, you can achieve this by creating multiple free-gift discounts with different quantity thresholds.

Here's how to set this up:

1. Create separate free-gift discounts for each quantity level you want to support

2. Set up discounts like:

   • B1G1 (Buy 1, Get 1 free)

   • B2G1 (Buy 2, Get 1 free)

   • B3G1 (Buy 3, Get 1 free)

3. When customers add multiple qualifying products, each applicable discount will trigger and add one free product per discount

For example, when a customer adds 3 units of the qualifying product, all three discounts (B1G1, B2G1, and B3G1) will apply, resulting in 3 free gifts being added to the cart.

This workaround allows you to achieve the desired functionality of matching the number of free gifts to the quantity of qualifying products purchased.

Q: Can I create slab-based offers with free gifts at ₹1 pricing?

Context

You want to create a tiered promotion system where customers receive free gifts at ₹1 based on their order value. For example, you might want to offer different free gifts at minimum order values of ₹599, ₹899, and ₹1199, with the option for customers who reach the highest tier to receive all eligible gifts from lower tiers as well.

Answer

Yes, both standard slab-based offers and cumulative slab offers (where higher tiers include all lower tier benefits) are feasible and can be configured using the discount system.

To set up this type of promotion, you'll need to create a total of 6 discounts:

1. 3 eligibility discounts - One for each slab to make the free gift eligible at the defined minimum purchase amounts

2. 3 pricing discounts - One for each free gift to reduce the product price to ₹1

For each slab, configure the following:

• Set the minimum purchase requirement for the respective tier

• Map the discount to the specific free gift product

• Create a separate discount to adjust the free gift price to ₹1

If you want customers who qualify for higher slabs to receive all eligible gifts from lower slabs as well, enable the "Allow combining with other discounts" option by checking the respective checkboxes.

To speed up the setup process, you can duplicate existing similar discounts and adjust the eligibility and minimum purchase requirements rather than creating everything from scratch.