Free Gift with Purchase (GWP) is a promotional strategy where customers receive a free product when they meet specific criteria—such as spending a minimum amount, purchasing specific items, or adding eligible products to their cart.
The platform provides powerful customization options, including automatic gift addition, product-specific triggers, and customer-based targeting.
Free Gift with Purchase (GWP) offers let you automatically reward customers with one or more free products when they meet specific cart-based conditions. Appbrew provides full flexibility to run these offers within the app, alongside the website, or as app-only promotions.
This guide walks you through setting up a GWP offer using the Appbrew Dashboard.
Some example offers -
Offer Type | Example | Description |
Spend-Based GWP | Get a free lip balm on orders above $99 | Gift triggers when cart value reaches a threshold |
Product-Based GWP | Get a free brush when you buy a foundation | Requires the presence of specific products in the cart |
Quantity-Based GWP | Get 1 free tote bag when you add 3 or more products | Based on the number of items in the cart |
Buy X from Collection A, Get Y from B Free | Buy 2 skincare items, get 1 sample free | Gifts linked to purchases from specific product groups |
The following are the available configurations -
Condition | Description | Applies To | Use Case Example |
Minimum Cart Value | Gift is added only if the total cart value exceeds a set threshold | Entire Cart | Get a free pouch on orders above $999 |
Minimum Quantity of Items | Requires a minimum number of cart items to trigger the gift | Entire Cart | Add 3 or more items to get 1 free sample |
Required Product(s) in Cart | Gift is added only if specific product(s) are in the cart | Product Level | Get a brush free with a foundation |
Required Collection(s) in Cart | Gift applies only when items from selected collections are present | Collection Level | Buy from “Skincare” collection to unlock a free item |
Limit to 1 Use per Customer (Not available for Automatic offer) | Prevents multiple GWP redemptions by the same customer | Customer Level | One-time gift for first-time app users only |
Limit to 1 Gift per Order | Allows only one gift product per eligible cart | Order Level | Receive only 1 gift even if multiple conditions are met |
Eligible Customer Segments (Not available for Automatic offer) | Offer only applies to customers with specific tags or segments | Segmented Users | Free gift only for customers tagged "VIP" |
Allow Combination with Other Discounts | Gift can be combined with product/order/shipping discounts | Discount Stackability | Free gift + 10% off product |
Automatic or Code-Based | Choose whether the gift is added automatically or via a promo code | Application Type | Auto-add gift above $100 OR apply “FREEGIFT” code |
Q: Why is the free gift not being added to the cart automatically?
A: This can happen due to a few common reasons:
Conditions not met: The required cart value, quantity, or product criteria must be fulfilled for the gift to apply.
Cart value after discounts: If a coupon reduces the cart total below the threshold, the gift won’t be added.
Freebie product not published to the Appbrew sales channel.
Gift out of stock: If the gift item is out of inventory, it cannot be added.
Conflicting discounts: Other discounts may override the freebie if combination settings are not enabled.
Old cart session: If a user had items in their cart before the gift rule was updated, it may not apply until the cart is refreshed.
Q:The gift is added to the cart but still shows a price. Why isn’t it free?
A: Please ensure that the ‘Do not create a new discount for this offer in Shopify’ option is not enabled. Since this setting cannot be changed in an existing discount, you’ll need to duplicate the current discount, uncheck this option in the new version, and then deactivate the original discount to avoid conflicts.
Q: A customer received the free gift without meeting the requirements. How did that happen?
A: This issue may be occurring because you're using a zero-priced SKU as the gift, which is not recommended. However, if you still choose to proceed with this approach, please ensure the following::
Freebie product is visible: If the gift product is searchable in the app, customers may add it manually. Use the hide-app tag to prevent this.
Quantity not restricted: Without the free_gift tag, customers may add more than 1 gift. This tag ensures only 1 gift is added per order.