Microsoft Clarity is a free user behavior analytics tool to help product, design, and customer experience teams understand how users interact with their apps.
Following are some of the features offered with Appbrew's integration with Clarity:
Session Recordings
Session recordings are one of the most powerful features in Clarity. They allow you to watch real user sessions as they happen, showing you how users scroll, tap, pause, or abandon screens within your mobile app.
You can spot confusing interfaces, unexpected behaviors, or bugs simply by watching how users naturally engage with your app. This is a non-intrusive way to collect feedback, and far more insightful than metrics alone.
Heatmaps
Heatmaps visually represent where users tap, scroll, or spend time on each screen. On mobile, where screen space is limited, understanding exactly where users interact is critical. For example, a tap heatmap can show if users are clicking on decorative elements that aren't interactive, while scroll heatmaps help you see how far down a screen users typically go.
Rage Clicks
Rage clicks occur when a user repeatedly taps the same area, usually out of frustration—perhaps because the element is unresponsive or misleading.
Clarity automatically flags these rage clicks, helping your team quickly identify and fix areas of user frustration without needing support tickets or direct complaints.
Dead Clicks
A dead click is when a user taps on something, but nothing happens. Unlike rage clicks, these usually happen once and quietly—making them harder to detect. On mobile, dead clicks are often the result of misaligned elements, unresponsive buttons, or links that don’t lead anywhere.
Clarity brings these moments to your attention so you can identify UI issues that may otherwise go unnoticed but still lead to drop-offs or confusion.
User Segmentation and Filters
Clarity allows you to filter and segment sessions based on device type, operating system, screen size, location, and more. This means you can isolate problems to specific devices—such as Android-only issues—or better understand how different segments behave within your app.
Custom Tags
While optional, custom tags allow you to label sessions with additional metadata—like user roles, plan types, or experiment groups. This is helpful when you want to understand behavior across different cohorts within your app.
Privacy Controls
Microsoft Clarity automatically masks sensitive information like passwords and payment details. This ensures that session recordings respect user privacy and comply with privacy standards such as GDPR.
Setting up Clarity for Mobile App
Navigate to https://clarity.microsoft.com/
Click on "My Projects"
Click on "New project"
Select "Mobile app"
Select "Platform"
Select "React Native"
Give it a name
Select your Industry
Add new project