Branch

Last updated: July 15, 2025

Following features fall into the integration scope:

Events configuration

To gain visibility into how users interact with the app by tracking key in-app events. This enables better understanding of user behavior, campaign performance, and ROI of marketing efforts.

  • Measure Campaign Effectiveness

    Attribute user actions (e.g., signups, purchases) to marketing campaigns.

  • Understand User Behavior

    Identify which features users engage with the most or where they drop off.

  • Optimize Conversion Funnels

    Use data to improve onboarding, engagement, and retention strategies.

  • Improve Retargeting & ROI

    Send event-based data to ad networks for more personalized and effective retargeting.

Deeplink configuration

Deep linking allows users to be directed to specific content within your app via a URL. There are two primary types:

  • Direct Deep Linking: If the app is already installed, the link opens the app directly to the specified content.

  • Deferred Deep Linking: If the app isn't installed, the link first takes the user to the app store. After installation, the app opens to the intended content.

Ad Revenue Tracking

To capture and analyze ad revenue data from various ad monetization sources within the app, enabling accurate revenue attribution and informed business decisions.

  • Comprehensive Revenue Insights: Gain a clear understanding of revenue generated from different ad networks.

  • Enhanced Attribution Accuracy: Attribute ad revenue to specific user interactions and campaigns.

  • Optimized Monetization Strategies: Identify top-performing ad sources and adjust strategies accordingly.

  • Improved ROI Analysis: Correlate ad revenue with user acquisition costs to assess profitability.Adjust

Campaign Attribution

To identify and analyze the marketing channels and campaigns responsible for driving app installations, facilitating data-driven marketing decisions and optimized user acquisition strategies.

  • Enhanced Marketing Insights: Understand which campaigns, networks, or creatives are most effective in acquiring users.

  • Optimized Budget Allocation: Allocate marketing resources to high-performing channels based on attribution data.

  • Improved ROI Measurement: Accurately assess the return on investment for each marketing initiative.

Device Information Access

To retrieve unique device identifiers, enabling precise user tracking, improved attribution, and enhanced analytics within the app.

  • Enhanced Attribution Accuracy: Utilize device identifiers to accurately attribute user actions to specific campaigns or sources.

  • Improved User Analytics: Gain deeper insights into user behavior and demographics by analyzing device-specific data.

  • Personalized User Experience: Leverage device information to tailor content and offers to individual users.