Event

Description

screen_view

Occurs when a user views a specific screen or page in the app.

view_cart

Happens when a user views the contents of their shopping cart.

add_to_cart

Indicates that a user has added an item to their shopping cart

remove_from_cart

Signifies that a user has removed an item from their shopping cart

begin_checkout

Marks the start of the checkout process by a user.

app_install_android

Tracks the installation of the app on an Android device.

app_install_ios

Tracks the installation of the app on an iOS device.

view_item

Records when a user views an item in the app.

search

Captures when a user performs a search within the app.

add_to_wishlist

Indicates that a user has added an item to their wishlist.

remove_from_wishlist

Signifies that a user has removed an item from their wishlist.

view_item_list

Records when a user views a collection in the app

notify_back_in_stock

Notifies when an item previously out of stock is back in stock.

apply_coupon

Tracks when a user applies a coupon code on cart

remove_coupon

Tracks when a user removes a previously applied coupon from the cart

login

Indicates that a user has logged into their account.

signup

Indicates that a user has signed up for an account.

add_shipping_info

Records when a user adds shipping information during checkout.

purchase

Indicates that a user has completed a purchase.