MoEngage is a customer engagement and retention platform that provides the functionality to integrate app analytics and marketing. The platform helps customers increase user engagement in three ways:
Tracks actions users are taking and analyze how people use the product.
Segment users based on their actions and run targeted campaigns to these segments.
Analyze each campaign to understand its effect on user engagement and business metrics.
Following are the tracked events that our integration sends to Moengage
Event | Description |
screen_view | Occurs when a user views a specific screen or page in the app. |
view_cart | Happens when a user views the contents of their shopping cart. |
add_to_cart | Indicates that a user has added an item to their shopping cart. |
remove_from_cart | Signifies that a user has removed an item from their shopping cart. |
begin_checkout | Marks the start of the checkout process by a user. |
app_install_android | Tracks the installation of the app on an Android device. |
app_install_ios | Tracks the installation of the app on an iOS device. |
view_item | Records when a user views a specific item in the app. |
search | Captures when a user performs a search within the app. |
add_to_wishlist | Indicates that a user has added an item to their wishlist. |
remove_from_wishlist | Signifies that a user has removed an item from their wishlist. |
view_item_list | Occurs when a user views a list of items in the app. |
notify_back_in_stock | Notifies when an item previously out of stock is back in stock. |
apply_coupon | Tracks when a user applies a coupon code during checkout. |
remove_coupon | Tracks when a user removes a previously applied coupon during checkout. |
login | Indicates that a user has logged into their account. |
signup | Indicates that a user has signed up for an account. |
add_shipping_info | Records when a user adds shipping information during checkout. |
Purchase | Indicates that a user has completed a purchase |
Creates a user profile for each person who launches the app. A Moengage user profile is a collection of all information associated with a user in MoEngage systems. A user profile may contain usage information (behavior), demographic information (age, physical attributes, language, family), psychological info (attitudes, beliefs, opinions), professional info (education, work experience), and so on.
With this integration, you will be able to send Push notifications to your customers from your dashboard and also track the corresponding metrics
In-app notifications are messages that pop up while a user is in your app. With this integration, you can send in-app notifications to your users at different stages of their journey and track their performance on your dashboard