Our app supports UTM parameter tracking, allowing you to analyze your marketing campaigns and customer journeys effectively. Here's what you need to know about UTM parameter tracking within our platform:
Our app can capture UTM parameters when users land on the app via different marketing channels. This feature is built-in and doesn't require any additional configuration on your end.
The UTM parameters captured by our app are automatically streamed to Google Analytics (GA). This integration allows you to:
View traffic session reports in GA
Filter your data using UTM parameters
Analyze the effectiveness of your marketing campaigns
To access and analyze your UTM data:
Log in to your Google Analytics account
Navigate to the traffic session report (Under Acquisition)
Use the filtering options to sort data by UTM parameters
There are no additional technical requirements or configurations needed on your end to enable this functionality. The UTM parameter tracking is a standard feature of our app.
If you need further assistance with UTM parameter tracking or have questions about analyzing your data in Google Analytics, please don't hesitate to reach out to our support team.