AppsFlyer is a cloud-based mobile attribution and marketing analytics platform that assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking
The access to the Appsflyer dashboard needs to be shared at email apps@appbrew.tech
Since Appbrew builds native mobile apps using React Native (not WebView), Appsflyer works like it would in any native app:
Attribution: Installs and sessions are tracked and matched to ad campaigns using device IDs, referral links.
Event Tracking: In-app user actions (signup, add to cart, purchase, etc.) are sent to Appsflyer in real-time.
User Journey Mapping: You can view the user’s full journey across touchpoints: from ad click ➝ install ➝ in-app behavior ➝ conversion.
This gives your team a 360° view of marketing performance.
Here’s what’s supported in your current setup:
Business EventAppsflyer Event NameNotes | ||
User Signup | af_complete_registration | Includes email |
Login | af_login | Used to link user sessions |
Product Search | af_search | With keyword, filters |
Product View | af_content_view | Sends product ID, name |
Wishlist Add | af_add_to_wishlist | Optional |
Add to Cart | af_add_to_cart | Includes value, currency |
Checkout Start | af_initiate_checkout | Cart data passed |
Purchase | af_purchase | With value, order ID, items |
Page View | page_view (custom) | Useful for funnel analysis |
These events include:
Currency and Value
Item Info (name, ID, category, brand, etc.)
User Info (email, user ID, tags, etc.)
Transaction ID (for purchases)
Appsflyer provides Campaign, media source, ad set, channel, etc., if configured properly in Appsflyer dashboards.
For each user/session, you can see:
Data PointExample | |
Media Source | Facebook Ads |
Campaign | Spring_Sale_2025 |
Channel | Email, SMS, Organic |
Install Timestamp | May 12, 2025 |
Conversion Value (iOS) | Tracked via SKAN |
Deep Link Data | Destination screen, promo ID |
Since Appbrew is native, this data is reliably captured via the Appsflyer SDK and made available in the Appsflyer dashboard or your BI tools.
You get accurate attribution, event tracking, and user journey analytics with Appsflyer integration of Appbrew.
FeatureStatus | |
App install attribution | ✅ |
Deep linking (OneLink) | ✅ (requires setup) |
Email and user ID tracking | ✅ |
Revenue & product data | ✅ |
Owned channel attribution | ✅ |