Deeplink

Last updated: March 9, 2026

Deeplinks allow users to be taken directly to a specific page or piece of content inside your mobile app. Instead of landing on the home page, a deeplink can route the user to collections, products, or any other targeted content.

We support two types of deeplinks: Native Links and Web Links.

Native Links

Format Example:

appbrew-test://appbrew-test.myshopify.com/collections/frontpage

Behavior

  • App Installed → Opens the app directly at the specified content.

  • App Not Installed → No fallback. The link will not open.

Best Use

  • Push notifications

  • In-app messaging

Native links are lightweight and reliable in scenarios where the app is already installed. They are best suited for push notifications where the target audience is known to have the app.

Web Links

Format Example:

https://www.appbrew-test.myshopify.com/collections/frontpage

Behavior

  • App Installed → Opens the app at the specified content.

  • App Not Installed → Falls back to the mobile website.

Best Use

  • Email campaigns

  • Social media ads

  • SMS campaigns

Web links provide a universal experience. They ensure that even if the app is not installed, the user can still access the content via the website.

How to Create Deep Links from the Appbrew Dashboard

You can create deep links for both Android and iOS directly from the Appbrew dashboard using the built-in App links generator section.

  1. Navigate to the App links section: Log in to your Appbrew dashboard and go to the App links section present under "More" in the top navbar.

  2. Select Page Type: Choose the type of page you want to link to:

    • Product: Link directly to a specific product page (PDP).

    • Collection: Link to a specific collection or category page (PLP).

    • Custom Page: Link to any custom page you have created in the app.

  3. Select the Item: Use the dropdown or search bar to select the specific product, collection, or custom page.

  4. Generate & Copy: The dashboard will automatically generate the corresponding deep link. You can then copy this link for use in your marketing campaigns (SMS, Email, Social Media, etc.).

❓ Frequently Asked Questions (FAQs)

Q: Why is my deep link landing on the Homepage instead of the specific Product/Collection page?

  • Check the URL: Ensure you are using the link generated by the Appbrew dashboard. If you manually edit the URL, it may break the routing.

  • App Version: Ensure you are testing on the latest version of the app. Older versions may not support newer custom page routes.

  • Integration Conflict: If you are using a third-party tool like MoEngage or WebEngage, ensure the "Deep Link" field in their campaign builder contains the full Appbrew-generated URL.

Q: What is a "Deferred Deep Link" and does Appbrew support it?

  • A deferred deep link works even if the user doesn't have the app installed. It takes the user to the App Store/Play Store first, and after installation, it automatically opens the specific product or collection page they were originally looking for. Appbrew does support it via third part CRMs.

Q: How can I test if my deep links are working correctly?

  • The "Notes" Method: Copy the link and paste it into the Notes app or Whatsapp personal chat on your phone. Long-press the link; if "Open in [App Name]" appears, the link is correctly configured.

  • QA Checklist: Always test the four main types: Search, PDP, PLP, and Cart. Brands like Libas and Suta use this checklist for every release.

Q: Can I use deep links with Appsflyer, Adjust, or MoEngage?

  • Yes. Appbrew supports these integrations. You will typically need to provide your App ID and Team ID to these platforms. Once integrated, you can create "OneLink" (Appsflyer) or "Universal Ads" (Adjust) that trigger the Appbrew app.

Q: Can I track which deep link led to a purchase?

  • Yes. You can capture the deep link URL in Firebase events or third party CRMs.