Firework Integration

Firework integration allows you to showcase short-form videos directly within your mobile app, using content hosted on your Firework account. This can include product highlights, tutorials, behind-the-scenes clips, or promotional videos—helping you engage customers visually and increase product discovery.

The video feed appears as a scrollable row or grid, similar to social media stories, and automatically plays videos from a playlist or channel you choose. By embedding this interactive content into your app, you create a dynamic experience that can boost customer engagement and time spent on your store.

Configuration

Firework integration is partially self-serve and can be set up through the Appbrew Studio dashboard. While you can control visual settings and content selections (like playlist and channel), the initial setup of Firework credentials must be handled by your support team.

To configure the Firework video block in Studio:

1. Add the Firework Video Block to your desired page using the visual editor.

2. In the block settings:

   • Playlist: Enter the playlist ID you want to display.

   • Channel: Enter your Firework channel name.

3. In the Appearance section:

   • Height: Set the height for the video feed (typically around 400px).

   • Padding: Adjust spacing around the video block as needed.

   • Background: Set a background color if desired.

Please note: The video preview is not available in the Studio editor. It will appear properly in the live mobile app.

If you’re unsure about your playlist or channel ID, or if your Firework account isn’t connected yet, contact your Appbrew account manager for assistance.

Use Cases

Here are some real-world examples of how merchants use Firework:

• Launch new collections with video: Show off a new fashion line or product drop using styled short videos embedded right on the home screen.

• Promote limited-time offers: Use engaging visual content to draw attention to flash sales, bundles, or seasonal promotions.

• Tell your brand story: Share behind-the-scenes footage or brand videos to build trust and increase time spent in your app.

• Educate customers visually: Demonstrate product features or tutorials for beauty, skincare, or gadgets using bite-sized videos.

Whether you're showcasing lifestyle clips or influencer content, Firework helps bring your product catalog to life.

Troubleshooting / FAQ

Q: I’ve added the block, but I don’t see any videos.

A: Double-check that you’ve entered a valid playlist ID and channel name. Also ensure your Firework account is active. If the issue persists, reach out to your Appbrew support team.

Q: Can I change how the videos are displayed (like a grid or row)?

A: Yes. Firework supports row, column, and grid layouts. These can be configured internally. If you’d like to change the format, let your account manager know.

Q: Why don’t the videos preview in Studio?

A: Video previews are only available in the live app. The Studio editor shows a placeholder so you can still configure your settings.

Q: Can I add more than one Firework block?

A: Yes, you can place multiple Firework video blocks on different pages or sections of your app.

Q: Can I track video views or engagement?

A: Currently, analytics features are not part of the Appbrew integration. Please use Firework's platform for viewership insights.

Q: Can I update videos in the app without editing Studio?

A: Yes. Once your Firework playlist or channel is linked, any updates made on the Firework platform will automatically reflect in your app.