Whatamore integration

Whatamore is a video content solution that brings shoppable video experiences to your app. It helps you showcase your products through engaging video formats like reels and carousels — similar to what users experience on social media platforms.

With Whatamore, your customers can:

• Watch short product videos

• Tap on tagged products to learn more

• Like, share, or download videos

• Discover new items through personalized video recommendations

This integration supports both horizontal video carousels and vertical scrolling reels, letting you highlight collections, promotions, or trending items in a dynamic and interactive way.

Configuration

Currently, Whatamore is not configurable through the Appbrew dashboard and must be set up by the Appbrew team.

If you're interested in enabling Whatamore in your app, here’s how the setup works:

1. Appbrew Team Setup

   The Appbrew team will handle the technical setup for you. This includes registering the video components in your app and connecting them to the Whatamore platform.

2. Provide Video & Collection Details

   You may need to share your store domain and specify whether you'd like to show:

   • Videos from a specific collection

   • Product recommendation-based videos

   • General video feeds curated by Whatamore

3. Choose Video Format

   You can opt for:

   • Video Carousel: Horizontal scrolling video rows

   • Reels View: Full-screen vertical videos, ideal for deeper engagement

4. Customize Interaction Options

   Choose whether to allow features like:

   • Liking and sharing

   • Downloading videos

   • Displaying product cards inside videos

Please contact your Appbrew account manager to request this integration or make changes to an existing setup.

Use Cases

Merchants use the Whatamore integration in a variety of ways to boost engagement and drive sales:

• Shoppable Reels

  Showcase products in an immersive, full-screen reel format where customers can watch, like, and buy directly from the video.

• Product Discovery Carousel

  Add a horizontal video carousel to the homepage or collection page featuring trending or recommended products.

• As Seen on Instagram

  Use influencer-style videos to recreate the social experience, making it easier for customers to shop items featured in lifestyle content.

• Product Recommendations

  Show videos related to a specific product, increasing the chance of cross-selling or upselling.

• User Engagement Boost

  Use like/share/download features to make the app more interactive, while tracking video views and performance.

Troubleshooting / FAQ

Q: I don’t see any Whatamore configuration in the Appbrew dashboard. How do I set it up?

Whatamore is not currently self-serve. You’ll need to contact the Appbrew team to get it added to your app.

Q: Can I choose between video carousel and reels?

Yes. You can choose either format or use both. The Appbrew team can guide you based on your content and goals.

Q: How are the videos sourced?

Videos come from the Whatamore platform and are linked to your store. They can be based on collections, products, or general campaigns.

Q: Can I show products within the videos?

Yes. Videos can include product cards that customers can tap to view product details or add to cart.

Q: What if I want to remove or change a video section?

Just reach out to the Appbrew team. They’ll help update or remove the section as needed.

Q: Do I need an app update if new features are added?

In some cases, yes — especially if you're enabling major updates like new video layouts. The Appbrew team will coordinate with you on the timing.

Q: Is there a native Appbrew alternative to Whatamore?

Yes. Appbrew offers a built-in shoppable video module that doesn’t require third-party integrations. Ask your account manager if you’re interested in exploring this option.