If you've recently integrated Klaviyo with your Appbrew-powered mobile app, you may notice a discrepancy in the number of push notification subscribers reported by Appbrew and Klaviyo. This article explains why this difference occurs and how it will resolve over time.
Integration Timing: Klaviyo begins tracking push subscriptions from the moment the integration is set up. This means it only counts subscribers from that point forward.
Historical Data: Appbrew shows the total number of subscribers from the beginning of your app's existence, including those who subscribed before the Klaviyo integration.
User Activity: Klaviyo only registers existing subscribers when they open the app after the integration is set up.
Over time, the difference between Appbrew and Klaviyo subscriber counts will decrease as more users open the app. When users who subscribed before the Klaviyo integration open the app, they will be added to Klaviyo's count.
Both counts are correct in their own context:
Appbrew shows the total historical number of push notification subscribers.
Klaviyo shows the number of subscribers it has registered since the integration was set up.
As your users continue to engage with your app, you'll see the Klaviyo subscriber count increase, eventually aligning more closely with the Appbrew count. However, there may always be a small difference due to inactive users who haven't opened the app since the Klaviyo integration.