Event

Event Type

Description

View content

Standard

Indicates a user viewed a specific product/collection in the app.

Add to cart

Standard

Records when a user adds a product to their shopping cart.

Add to wishlist

Standard

Records when a registered user adds a product to their wishlist.

Search

Standard

Captures when a user performs a search within the app.

Initiate checkout

Standard

Marks the start of the checkout process by a registered user.

Purchase

Standard

Indicates that a registered user has completed a purchase.

view_cart

Custom

Indicates when a user views the contents of their shopping cart.

screen_view

Custom

Records when a user views a specific screen, such as the search screen.

login/signup

Custom

Tracks when a user logs in or signs up for an account, specifying the method used (e.g., Google).

remove_from_cart

Custom

Records when a registered user removes a product from their shopping cart.

remove_from_wishlist

Custom

Records when a registered user removes a product from their wishlist.

app_install_android

Custom

Tracks the installation of the app on an Android device.

app_install_ios

Custom

Tracks the installation of the app on an iOS device.

notify_back_in_stock

Custom

Notifies when an item previously out of stock is back in stock.

add_shipping_info

Custom

Records when a user adds shipping information during the checkout process.

apply_coupon

Custom

Tracks when a registered user applies a coupon code during checkout.

remove_coupon

Custom

Tracks when a registered user removes a previously applied coupon during checkout.